Main factors influencing snack brand preference Indonesia 2023

Published by Statista Research Department, Aug 8, 2024

According to a survey on chocolate and snack brands conducted in Indonesia in July 2023, taste was the most important factor influencing snack brand preference among Indonesian consumers, as stated by approximately 75 percent of respondents. Affordability came in second, with around 57 percent of respondents.

Leading factors influencing snack brand preference in Indonesia as of August 2023

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Release date

August 2023

Region

Asia, Indonesia

Survey time period

July 26 to August 3, 2023

Number of respondents

605 respondents

Age group

17 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Which factors influence you to consume these snack brands? (Multiple answers allowed)"

*Warung refers to small family-owned businesses such as small retail shops, eateries or cafés.

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Statistics on " Confectionery and snacks in Indonesia "

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Other statistics that may interest you Confectionery and snacks in Indonesia

Overview

4

Key indicators

5

Confectionery

5

Snack food

4

Leading companies

4

Consumer behavior

6

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Topics

Confectionery and snacks in IndonesiaFMCG market in IndonesiaFood retail industry in IndonesiaRetail trade in IndonesiaHalal industry in Indonesia
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